Something about Sunday night’s Super Bowl LX halftime show didn’t just get people talking; it split the room. The reactions came fast, loud, and from places no one quite expected.At first glance, the spectacle performed by Benito Antonio Matinez Ocasio, also known as Bad Bunny, looked like another high-budget, star-packed NFL moment. The lights, the choreography, the surprise cameo, all the usual ingredients were there.But as viewers kept watching, and then rewatching, a deeper debate started bubbling beneath the surface. And soon, celebrities themselves were jumping into the conversation.

The halftime performance, led by Bad Bunny, leaned unapologetically into his roots. Spanish lyrics, Latin rhythms, and a visual aesthetic centered on Puerto Rican culture filled the stadium.For many fans, it felt bold, celebratory, and overdue. For others, it raised questions and eventually criticism. Call to Look Away Instead of Lean IThe loudest early backlash came from an unexpected corner. Jake Paul took to X on February 8, 2026, calling for viewers to boycott the halftime show entirely.”Purposefully turning off the halftime show. Let’s rally together and show big corporations they can’t just do whatever they want without consequences (which equals viewership for them). You are their benefit,” he said.