Beauty fans were left surprised when Fenty Beauty, Huda Beauty and Glow Recipe appeared to unveil remarkably similar “fresh-sliced” hydrogel eye patches. Fenty Beauty and Fenty Skin introduced their Dew N Plump Fresh-Sliced Hydrogel Eye Patches, while Glow Recipe revealed its Exopeptide Caffeine Brightening and Depuffing Fresh Slices, and Huda Beauty teased its Undereye Jelly Patches. The unusual similarity quickly sparked online speculation, especially after Fenty joined the conversation with a playful Spider-Man-style meme showing the products seemingly pointing at one another. Huda Kattan later suggested that the brands had all dealt with the same packaging supplier and claimed they had been misled about exclusivity. Despite the awkward situation, the brands appeared to embrace the humor rather than turn the incident into an all-out public feud.

For shoppers eager to try the unusual eye patches, Wonder Bath appears to be the clearest option currently available. The Korean beauty brand reportedly launched its Slice Serum eye masks during the summer, before the three major brands revealed their versions. The patches have been available through retailers including YesStyle, Dodo and Skin Seoul, although customers should check current stock, shipping costs and delivery times before ordering. Meanwhile, Fenty’s version was expected to launch in November, with reports suggesting a price around £30/$40, although its final release status was not confirmed. Huda Beauty and Glow Recipe had likewise not clearly confirmed their launch plans at the time of the report. The concept itself is distinctive: instead of traditional individually shaped eye masks, the packaging contains jelly-like product that can be dispensed in fresh-looking slices. With several brands now associated with the trend, the sliced eye patch may become one of beauty’s most talked-about launches.