A Dairy Queen in Kewaskum, Wisconsin, is facing online controversy over a sign that promotes traditional holiday greetings like “Merry Christmas” and “Happy Easter,” along with honoring veterans. Owner Kevin Scheunemann defends the sign, which was originally put up four years ago in response to a customer complaint about Christian music,

reflecting his commitment to God and country. The sign recently gained attention after an Oregon tourist posted a photo, sparking debate about inclusivity. While some support it, others criticize it. Dairy Queen clarifies that Scheunemann’s views do not reflect the company’s official stance.