Bad Bunny delivered one of the most talked-about moments of Super Bowl LX with a halftime performance that celebrated Latin music and culture on one of the world’s biggest stages. Performing almost entirely in Spanish, the Puerto Rican superstar energized Levi’s Stadium with a fast-paced set packed with hit songs, colorful visuals, and surprise appearances from major artists and celebrities. During one powerful segment, he briefly switched to English to say “God bless America,” before naming countries across the Americas while dancers carried national flags. Behind him, screens displayed messages promoting unity and love, emphasizing inclusion and cultural pride. A final symbolic moment saw him hold up a football bearing the message “Together, We Are America,” sparking conversation among viewers about the show’s message of togetherness in a multilingual nation.

While many fans praised the performance for showcasing Latin culture to millions of viewers, others criticized the decision to feature a mostly Spanish-language show during such a major U.S. sporting event. Despite the mixed reactions, the performance drew huge viewership numbers and dominated social media conversations afterward. Adding to the surprise for many viewers, Bad Bunny—like all Super Bowl halftime performers—did not receive direct payment for the show, as the NFL traditionally covers production costs while artists benefit from the global exposure instead. For Bad Bunny, the night was less about compensation and more about representing his culture on a historic stage, showing that American identity includes many languages and backgrounds. Love or criticize the show, it undeniably became one of the most memorable halftime performances in recent history.