Meghan Markle returned to social media with a polished announcement just days after reports suggested she and Prince Harry had traveled to the United Kingdom. Instead of addressing those reports on her personal account, the 45-year-old Duchess of Sussex posted through her lifestyle brand, As Ever. The update introduced Reserve Brut, a Napa Valley sparkling wine created using the traditional Méthode Champenoise. It followed the brand’s $30 rosé, which reportedly sold out within hours in July 2025. The new release became available September 3 through As Ever’s wine website. Yet the timing immediately raised questions about Meghan’s plans on both sides of the Atlantic.
As Ever began in 2025 after Meghan moved away from the American Riviera Orchard name she had previously considered. She explained that the earlier title tied the company too closely to Santa Barbara, while As Ever offered room to expand beyond locally produced goods. Netflix joined the venture as a business partner, and early releases included fruit preserves, tea, crepe mix, and flower sprinkles. The Reserve Brut seemed like another natural step—until attention shifted from what Meghan was selling to where she may be spending more of her time.
Building As Ever into a broader lifestyle company represents a serious commercial investment, requiring contracts an attorney might review, product insurance, and careful brand planning. Those responsibilities are different from personal financial matters such as a mortgage or estate arrangements, and there is no suggestion that the launch involves a court dispute. The larger challenge is geographic. Reports have indicated that As Ever remains focused on customers across all 50 U.S. states, while shoppers in Britain cannot order its products directly. Sources previously cited by OK! claimed Meghan’s American audience offered stronger commercial potential and described a British expansion as a considerable risk because public reaction there remains divided.
That leaves Meghan with an intriguing business decision. Her newest post did not confirm whether she and Harry had permanently returned to Britain, nor did it address reports about their travel. Instead, she kept the message centered on As Ever and its expanding collection. The sparkling-wine announcement showed that her California-based venture is moving forward, regardless of speculation surrounding the couple. Still, if Meghan begins spending more time in the UK, calls for British shipping may become harder to ignore. For now, the Reserve Brut represents another American launch—and a quiet reminder that Meghan’s personal location and her company’s future may not always follow the same path.
