Kylie Jenner stole the spotlight at the 2026 Victoria’s Secret Fashion Show in Los Angeles on October 18, making her debut as an Angel in one of the brand’s most extraordinary creations. The 29-year-old beauty mogul wore the dazzling Fantasy Bra, reportedly valued at $50 million, featuring thousands of diamonds and a striking yellow centerpiece. However, her appearance quickly sparked debate among longtime fans who believed the prestigious honor should have gone to an established Victoria’s Secret supermodel. The tradition dates back to 1996, when Claudia Schiffer wore the first Fantasy Bra, valued at $1 million. Over the years, famous Angels such as Tyra Banks, Heidi Klum, and Gisele Bündchen have worn the iconic designs. Some viewers questioned why Jenner received the honor during her first runway appearance for the brand, while others praised her influence and glamorous look.

Victoria’s Secret chief creative officer Adam Selman has now explained why Jenner was chosen. Speaking to Vogue, he described her as a “cultural powerhouse” whose influence extends beyond fashion and television. Selman said the fashion show has become a major entertainment event, making Jenner a natural fit for its broader cultural appeal. He also revealed that bringing back the Fantasy Bra was one of the most requested changes following the previous show. The 2026 creation, reportedly made in collaboration with luxury jewelry house Jacob & Co., features 4,410 natural diamonds, including a 75.54-carat yellow centerpiece said to be worth $22 million. Despite the explanation, criticism continued online, with some fans arguing that veteran models deserved the opportunity. Others celebrated Jenner’s impact on beauty trends and popular culture, insisting she made the moment memorable. The divided reaction shows how Victoria’s Secret is balancing its long-standing traditions with a new approach to attracting audiences.